The stream that was on at the time had been running since 22 February 2020, and had over seven million likes. On 2 February 2022, the channel reached the milestone of ten million subscribers. The YouTube community posts explained how Lofi Girl had become the icon of the channel, and that it would fit as the new channel name. On 18 March 2021, six years after the creation of the channel, it was announced that the channel would rebrand from ChilledCow to Lofi Girl. The original live stream that was stopped by the take-down was 13,000 hours long, making it one of the longest videos on YouTube. In February 2020, YouTube briefly removed the channel without explanation, but reinstated it after a public backlash. The music in ChilledCow's live streams was either released through the ChilledCow label or was used with permission from the artist. On September 2017, the livestream was later reinstated with a custom animation of a girl studying. The live stream was taken down by YouTube between July and August 2017 for using footage of the character Shizuku Tsukishima studying from the animated film Whisper of the Heart (1995). ChilledCow began streaming lo-fi hip hop music, branding it as relaxation music for those who are working or studying on 25 February 2017. The YouTube channel "ChilledCow" was created by Dimitri on 18 March 2015. It provides livestreams of lo-fi hip hop music 24/7, accompanied by a Japanese-style animation of a girl studying or relaxing. Lofi Girl (formerly ChilledCow) is a French YouTube channel and music label established in 2017.
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